The Impact Machine for Ray Ban

A machine to demonstrate Ray Ban's tough new glasses for the window of their shop in Covent Garden, London.

The machine has three 'test zones': the Impact Test, the Scratch Test and the Heat Test. Passers-by could operate the machine by touching the glass.

Video: Agency- Sartoria Comunicazione, Camera- Fabrizio La Palombara

Inside the shop, there was a video showing the machine being made, which you can see here (the third video down) and displays of drawings of the machine and mechanism diagrams from an 1868 book.