Lynx Million Fans
A 'Rube Goldberg' machine to celebrate Lynx gaining one million Facebook fans.
The machine was filled with references to old Lynx campaigns, and was divided into four sections, one for each decade of Lynx's lifespan ('80s, '90s, '00s) and a finale.
A behind-the-scenes, making-of video.
Preliminary drawings for the four sections: